The Issues Of PepsiCo International Strategy

The Issues Of PepsiCo International Strategy Coca-Cola, the major competitor of Pepsi has been exiled from the desert kingdom. Because of this, Pepsi expanded into Arab Countries has an 80% share of the $1 billion Saudi soft-drink market. Saudi Arabia is the third largest foreign market of Pepsi, after Mexico and Canada. In 1993, about 7% of Pepsi-Cola Internationals sales came from Saudi Arabia. The environment in Saudi Arabia makes the country very favorable to soft-drink sales because alcohol is banned climate is very hot and dry. Mode of Expansion: Pepsi uses franchise system for international expansion. Sources of Competitive Advantage: PepsiCo has competitive advantage in terms of worldwide distribution the company is able to produce all its products in the country where they are consumed. Pepsi has a competitive advantage over Coke because of its brand image good word of mouth. Pepsi promotes itself as the number one choice of the Next Generation. Government Policies: Currently a 50 percent rise in Pepsi prices in Saudi has angered customers and provoked the kingdoms government to call on more than 30 soft drink companies to hold off on further price hikes. Pepsi increased the price of a can to 1.50 riyals $0.40 from 1 riyal.it. Saudi Consumer Protection Association investigated the sudden unjustified price hike, the Saudi Gazette reported that official permission should be granted to soft drink firms before they are allowed to increase prices and price rise should not be more than 10 percent. PEST Analysis Political Influences: Many PepsiCo products are subject to different federal laws due to their manufacturing, distribution use, such as the Food, Drug and Cosmetic Act, the Occupational Safety and Health Act ad the Americans with Disabilities. The international ventures are subject to the Government stability and businesses are subjected to different taxation policies in each consumer country. Economic Influences: PepsiCo relies on trucks to move products so fuel is an important subject fuel prices matters. The economic impact of foreign exchange rates movements on them is complex because such changes are often linked to variability in real growth, inflation, interest rates, governmental actions, etc. PepsiCo is also subjected to other economical factors like money supply, energy availability, cost and business cycles. Socio-Cultural Influences: Pepsi is subject to the lifestyle changes, so it bases her advertising campaigns in people with special lifestyle. For that PepsiCo has to pay special attention on lifestyle changes. It has to be very careful with the possible problems with the governments and those which could rise from PepsiCo act with the people of KSA. Technological Influences: PepsiCo is exposed to new manufacturing techniques, for its three business units, snack food, juices and soft drinks. It has to pay attention while adopting flexible advanced distribution techniques. PORTER 5 FORCES Analysis 1. Threat of New Entrants: The threat of new entrants in the industry is small yet substantial. This is because there are already four players in the market other then Pepsi itself. 2. Threat of Substitute Products: Currently, the threat of new viable competitors in the carbonated soft drink industry is not very substantial. Possible substitutes that continuously put pressure on Pepsi include tea, coffee, juices, milk, and hot chocolate. 3. Bargaining Power of Suppliers: The bargaining power of the suppliers tends to be low according to the recent analysis. PepsiCo needs to manage its relationships carefully with the bottling units in order to make changes in its way to market the local retailers. 4. Bargaining Power of Buyers: Here the concern is how to increase market share and retain its current customer because customer always try to optimize benefit. The buying power of consumers also poses a key threat in the industry. Moreover consumers can simply switch to other beverages with little cost or importance. 5. Rivalry Among Competitors: Pepsi has 48.9% share of market it is situated in an environment that is ever changing and dynamic because coca cola is holding 30.9% share Cadbury Schweppes 8%. The local brands are also in the market to compete Pepsi. These brands are Mecca cola holding 0.5% market share and 0.6% Zamzam cola. SWOT Analysis 1.Internal Attributes(Strengths Weaknesses) Pepsi is inferior in its fountain drink division. The ownership in fast food restaurants has always been problematic for pepsi. Coca Cola has been in the top locations for fountain beverages because of their ownership in Taco Bell, Pizza Hut, KFC, and many others. 2.External Attributes(Opportunities Threats) In addition to its large consumer base, Saudi Arabia has some of the regions biggest athletic clubs, most passionate sports fans, and has a growing population of athletes and active people. When PepsiCo started its own Pepsi Bottling Company, it allowed them to cut costs, reduce overhead, and coordinate their distribution to create a better synergy. Critical Issues or Barriers: Pepsi can serve the 90% market but problem is the bottling of the drink. War crisis between Palestine and Israel is bringing hate against Pepsi that why USA is not interest in resolving the issue As Pepsi is US product and these days US and foreign products are campaigned not to be used to show rage against non-Muslim acts. Due to recent oil prices increase, there is international factor of inflation and on the other hand Pepsi is cheaper in KSA compared to other countries, so Pepsi is facing problem to maintain the profits. Since employers in KSA are required to give their employees time to pray toward Mecca five times per day, as set forth in the Koran, break times caused additional operating cost. Health and stomach diseases due to over use. Obesity problem which is becoming common in Saudis. Rumors of Haram ingredients. The tough competition is carried out through packaging as well as price. Recommendations: Pepsi is being forced to re-examine their strategic models, based on carbonated soft drinks and move to new beverage categories. Heavy investmentment in risky innovations may be suggested in order to transfer resources from other brands. Pepsi spends 15% of overall budget on advertising and marketing to be no.1 in the consumer sight. Pepsi should use all media vehicles to attract consumers. Conclusion: Consumers want to buy soft drinks delivered at convenient locations with the right package. Pepsi have to make sure that the market keeps growing annually, and that company products are available everywhere. Pepsi has won the International Quality Award and Bottlers of the year Award, so the company feels quite optimistic. Although difficult challenges lay ahead, yet to exploit opportunities through the implementation of an effective and comprehensive marketing plan 2009. Appendix:

Infection control Essay

1.1 Bacteria are one celled micro-organisms that get their nutrients fro their environment to live eg: The human body. Bacteria causes infections and can reproduce either inside or outside the body. Viruses are pieces of nucleic acid (DNA or RNA) wrapped in a thin coat of protein. Viruses need to be inside living cells to grow and reproduce. They do not survive long unless they are inside a living thing eg: person, plant or animal. This is called a host. Fungi are multi celled plant like organisms. They can not make their own food, instead getting their nutrition from plants, people and animals. Parasites may be protozoa, yeasts or multi cellular organisms like fungi or worms, that live inside or on their host to obtain nourishment without providing any benefit to their host. 1.2 Bacterial infections – sore throats (tonsillitis, strep throat), ear infections, pneumonia Viral infections – Chickenpox, Measles, Flu, HIV Fungal infections – Athletes foot, Thrush Parasitical infections – Scabies, Malaria, Legionnaires Disease, Dysentery, Ring Worm 1.3 Infection begins when an organism successfully ‘colonises’ by entering the body, growing and multiplying. 1.4 Localised infection is an infection that is in a specific part or region of the body, while Systemic infection in one that affects the whole body, usually travelling by blood or lymph. 1.5 Inadequate hand washing, not wearing PPE, not following proper food preparation guidelines, lack of risk assessments, and staff not following procedures and incorrect disposal of waste are all poor practises that may lead to the spread of infection. OUTCOME 2 UNDERSTAND THE TRANSMITION OF INFECTION 2.1 Most micro-organisms require food, warmth, moisture, oxygen and time in orger to grow and multiply. 2.2 An infective agent my enter the body by inhalation, ingestion or sexual transmition. The infective agent may enter on the hand or other parts of the body where there are cuts or sores or broken skin. 2.3 Common sources of infection can include direct skin to skin contact, body fluids, human waste and blood. Droplets can be produced by coughing or sneezing and be carried through the air or dust. Infections can also be carried in water or with via contact with animals. 2.4 Transmition of infective agents can be direct, for example person to person, or indirect eg: by water, food, animals or in the air. 2.5 Key factors that make infection more likely are if someone has low immunity, s in young babies, children or the elderly, People who already have low immunity because of other health problems, or if you have open cuts or wounds and come in to contact with an infected person.

Leadership, values, and the bible Essay

The Bible is a book that refers to collections of canonical text and religious writings that has its origins in Judeo-Christian traditions. The Bible is not a mere bulk of texts, but in fact a collection of books that process within it various historical traditions and accounts of the religion of Christianity. Now, it is important for us to understand that referring to the Bible does not necessarily point towards the Bible we all know of. In fact, there is a Jewish version of the Bible which is often referred to as the Hebrew Bible, a collection of 39 books which is the foundation of the said religion. According to believers, it is God’s direct word transcribed through human hands but inspired by divine means. The Christian tradition divides the Bible into two parts, the previous consisting of 46 books of the Old Testament and 27 books of the New Testament. The Bible had been originally written in Greek and many versions exist as of today, but all claiming that it has preserved the original essence in order to hold the argument that it has been inspired by God and in fact are the transcribed words of the divinity. Now the question of having the Bible as our main and central point of reference for this paper is how authoritative it really is. Is it merely a collection of fictional works or indeed something that could be attested to by many of its authorities to be direct words and transcriptions of divinity? And the more important and pressing question is can it still be relied on after almost 2000 years of existence and could the stories and works found inside still be applicable for modern setting? First, the argument of time. Although it is also true that the Bible could be dated as long as 2000 years old for the King James version – more or less the same version that we are reading now if we are Roman Catholics – the totality of the Old Testament had been written much more before that. In fact, the Jewish religion, perhaps dating as long as 3000 years ago, claims that most of the text of the Old Testament were one of the most earlier writings second only to Zoroastrianism. The first books of the Bible had been written in Egyptian papyrus, ended its only much later that it had been translated into Greek. When it comes to academic text, time is indeed a valuable factor in considering its impacts to modern society. In order to reaffirm its importance, perhaps it would be wise for us to look back at that time and realize that most of the books that were written and created in that eon of human history had indeed profound effects and how our society and our thoughts as a collective society had been affected. Just take Plato’s book the Republic for example. It is basically one of the oldest texts of political philosophy. However, even if that holds true, the Republic still stands as one of the most basic examples of democracy and how it is applied. Just a few decades later when Aristotle wrote his first books, his collections of metaphysics and the many other contributions to science had been the building blocks of other studies even to the modern day. In many such areas like literature, physics, chemistry, and the many other disciplines of the modern world, it is through old texts that modern scholars look towards and reaffirm the believe that even the oldest of books hold much grain of truth compared to those which are new. In fact, on argument by most writers is that most of the books written today are merely copies or modifications of the old books of our society. They have merely been rephrased in order for us to understand better, but the same ideas and essence still remain. If this is not proof enough, one merely needs to look at authoritative leadership books as of the present and TrackBack their reference until one reaches the Bible. The second is the argument of content. Many scholars are in direct conflict with theologists because the latter group claims that the Bible had been written by some divine assistance. Academic scholars who values science more claim that it is only humans who had conceptualized and read the books of the Bible. if you were to discuss and reflect upon this debate, we would be biting more than we can chew, for this argument has existed as long as the Bible itself has existed. For our academic purpose, let us at the least reliant the fact that either way, it is not problematic for us on the source of the Bible as long as it is able to maintain the same basic truths that we consider essential to our review. Even if it’s true that it is not God who had written the Bible but a collection of imaginative man, since we are discussing the lessons of leadership that could be learned from the book, we are at a certain advantage because both theories could prove useful to us. If it is indeed written through divine inspiration acting through human tools, then perhaps we could authoritatively claim that the Bible’s leadership styles are indeed universal leadership styles that are not merely human but divine. On the other hand, having an argument that it is men who had written the contents, this our study could benefit from that idea because even in the early stages of our history, leadership signs had been detected in humanity in their heights of civilization, and these leadership styles and values still exist as of today. Having had qualified or major source, let us now proceed to our paper and identify the various leadership styles that could be found in the Bible.

The Yellow Wallpaper By Charlotte Perkins Gilman - 999 Words

â€Å"The Yellow Wallpaper† is a story of a woman s psychological breakdown, which is shown through an imaginative conversation with the wallpaper. The relationship between the female narrator and the wallpaper reveals the inner condition of the narrator and also symbolically shows how women are oppressed in society. The story, read through a feminist lens, reflects a woman s struggle against the patriarchal power structure. In the â€Å"The Yellow Wallpaper†, Charlotte Perkins Gilman uses the wallpaper as a symbol of the social and economic repression of the 19th century woman and her struggle to free herself. The yellow wallpaper is interpreted as an expression of the narrator’s deteriorating mental state, the â€Å"pattern† of social and economic dependence, which reduces women to domestic slavery and as a symbol of regression or restraints. The story is set in an estate, which is isolated from the town. The estate is surrounded with protective hedges and the main gate is always kept locked. The narrator, who is a woman, thinks that the protective hedges and the locked gate have isolated the mansion from the whole world. In fact, she is isolated from everything. She focuses on the yellow wallpaper in the room in which she is kept. Despite her protests, she is forced to conform to her husband’s wishes. She does not want to stay there and she feels imprisoned. â€Å"†¦ the windows are barred for children, and there are rings and things in the walls†. Gilman, Charlotte Perkins. TheShow MoreRelatedThe Yellow Wallpaper By Charlotte Perkins Gilman885 Words   |  4 Pagesbeen a stigma around mental illness and feminism. â€Å"The Yellow Wallpaper† was written by Charlotte Perkins Gilman in the 1900’s. â€Å"The Yellow Wallpaper† has many hidden truths within the story. The story was an embellished version her own struggle with what was most likely post-partum depression. As the story progre sses, one can see that she is not receiving proper treatment for her depression and thus it is getting worse. Gilman uses the wallpaper and what she sees in it to symbolize her desire to escapeRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman846 Words   |  4 PagesHumans are flawed individuals. Although flaws can be bad, people learn and grow from the mistakes made. Charlotte Perkins Gilman’s short story, â€Å"The Yellow Wallpaper†, gives one a true look at using flaws to help one grow. Gilman gives her reader’s a glimpse into what her life would have consisted of for a period of time in her life. Women were of little importance other than to clean the house and to reproduce. This story intertwines the reality of what the lives of woman who were considered toRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman1362 Words   |  6 Pagesas freaks. In the short story â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman, both of these ele ments are present. Gilman did a wonderful job portraying how women are not taken seriously and how lightly mental illnesses are taken. Gilman had, too, had firsthand experience with the physician in the story. Charlotte Perkins Gilman s believes that there really was no difference in means of way of thinking between men or women is strongly. â€Å"The Yellow Wallpaper† is a short story about a woman whoRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman1547 Words   |  7 PagesCharlotte Perkins Gilman s career as a leading feminists and social activist translated into her writing as did her personal life. Gilman s treatment for her severe depression and feelings of confinement in her marriage were paralleled by the narrator in her shorty story, The Yellow Wallpaper. Charlotte Perkins Gilman was born in 1860 in Hartford, Connecticut. Her parents, Mary Fitch Perkins and Fredrick Beecher Perkins, divorced in 1869. Her dad, a distinguished librarian and magazine editorRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman2032 Words   |  9 Pagesâ€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman is a poem about women facing unequal marriages, and women not being able to express themselves the way they want too. Charlotte Perkins Gilman was born in 1860, and died in 1935. This poem was written in 1892. When writing this poem, women really had no rights, they were like men’s property. So writing â€Å"The Yellow Wallpaper† during this time era, was quite shocking and altered society at the time. (Charlotte Perkins Gilman and the Feminization ofRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman904 Words   |  4 Pagescom/us/definiton/americaneglish/rest-cure?q=rest+cure). Charlotte Perkins Gilman wrote The Yellow Wallpaper as a reflection of series of events that happened in her own life. Women who fought the urge to be the typical stereotype were seen as having mental instabilities and were considered disobedient. The societal need for women to conform to the standards in the 1800s were very high. They were to cook, clean and teach their daughters how to take care of the men. Gilman grew up without her father and she vowedRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman Essay1208 Words   |  5 Pagesthat wallpaper as I did?† the woman behind the pattern was an image of herself. She has been the one â€Å"stooping and creeping.† The Yellow Wallpaper was written by Charlotte Perkins Gilman. In the story, three characters are introduced, Jane (the narrator), John, and Jennie. The Yellow Wallpaper is an ironic story that takes us inside the mind and emotions of a woman suffering a slow mental breakdown. The narrator begins to think that another woman is creeping around the room behind the wallpaper, attemptingRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman846 Words   |  4 PagesThe dignified journey of the admirable story â€Å"The Yellow Wallpaper† created by Charlotte Perkins Gilman’s, gave the thought whether or not the outcome was influenced by female oppression and feminism. Female oppression and feminis t encouraged a series of women to have the freedom to oppose for their equal rights. Signified events in the story â€Å"The Yellow Wallpaper† resulted of inequality justice for women. Charlotte Perkins Gilman gave the reader different literary analysis to join the unjustifiableRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman1704 Words   |  7 PagesEscaping The Yellow Wallpaper Charlotte Perkins Gilman (1860-1935) whom is most acclaimed for her short story The Yellow Wallpaper (1891) was a women’s author that was relatively revolutionary. Gilman makes an appalling picture of captivity and confinement in the short story, outlining a semi-personal photo of a young lady experiencing the rest cure treatment by her spouse, whom in addition to being her husband was also her therapist. Gilman misused the rest cure in The Yellow Wallpaper to alarm otherRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman948 Words   |  4 Pagesthis and in ways that lead them to depression, anxiety, who knows what else. In the story â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman the main character, Jane, faces those terrible things that eventually lead her to becoming insane. The traits that make up who Jane is, provides the readers with the importance of her identity throughout the story and they also make up the context of â€Å"The Yellow Wallpaperà ¢â‚¬ . Trying to free herself from her nervous depression, Jane is propelled into insanity. The